First to Market With One-Hour Ice Delivery
IceVan was launched in 2001 during the height of the first dot-com bubble. Inspired by the successes and failures of many of those first-generation Internet companies, IceVan.com set out to redefine the ice experience with a wide variety of designer gourmet ices, as well as tools and accessories, all accessible through one-hour delivery. The horrendous business economics and unsustainability of one-hour ice delivery led to the evolution of the business model. Subsequently, IceVan.com began focusing on do-it-yourself ice making at home and an affiliate partnership with Amazon.com for fulfillment and delivery.
Official Sundance Film Festival Selection
To learn more, you can watch the mockumentary film Behind the Startup: IceVan.com, which was named an official selection to the 2002 Sundance Online Film Festival and was shown and widely downloaded at the January festival.